Being simple is today one of the hardest objectives. People and companies tend to do everything and exploit whatever they can. But simplicity must be a feature, a key indicator, something to track. Solve a real problem, and make it really easy for the user. With the infinite number of choices we have, if your service, application, or product is not easy to use, people will tend to avoid it. However, as companies grow, it seems that they forget how the got started. They shall generate more revenues and provide a wide range of products and services to diversify their risks, sure, but never forget your users. Keep things easy for them. Always.