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Spreading business ideas


Using storytelling techiques for presenting your initial ideas helps potential clients understand what you do or would like to do. Try to put yourself in a situation, show what the problem is, and prove that your idea will solve the pain and make your life easier. If it is something really painful or helpful, finding such a story is not a very difficult task, but if you are not doing something meaningful, you’ll struggle to make it compelling. Once you find the story, describing the business is the next step. To help you, you have tools such as the business model canvas. Go step by step first. Find the idea. Translate it into a speech. Spread the word. Check that people would love to have it. Define the business. Start fast. Ship early. Iterate.

Written by Diego Bartolome

28/09/2012 a 13:45

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