Urgent vs. important
At the beginning of your life as an entrepreneur, you have lots of things to do, so it’s perhaps the first moment where you shall really distinguish among urgent tasks and important matters. Urgent jobs drive you crazy, because everyone needs whatever you do right now, with no delay, because it’s so crucial for their businesses. But this is far from reality. Neither so vital for their businesses, nor so immediate. Important tasks are those that will lead you to a sustainable competitive advantage, and since they are not so urgent and often led by yourself, you tend to postpone them until you have some time available. But this time never comes. Don’t paper over the cracks or your company will die before you can deal with what is really important to succeed.