Time to market
One of the key parameters in the operations of companies is time to market. If you have a new product to deliver, every minute that goes by represents an opportunity cost, you are losing sales. You are losing revenues. If you are a big company, you need to prepare the whole supply chain to sell the product, btw translations are a key part. Focus on getting your products and services delivered. If your competitors are faster than you, you will lose. Speed these days is a winning bet.