Make it personal
Even in those services where the status quo (what is that exactly?) delivers solutions in an impersonal way, maybe it’s time to rethink your value chain and make you company closer. We all like having someone real to talk to instead of an answering machine, we love having the e-mail of the CEO instead of sending our queries to firstname.lastname@example.org, we prefer being closer than too far away, so that when we need it, we can go and have a coffee or lunch with you to deal with potential problems. Building trust is necessary. Being personal is a have-to-have feature of your solution. Other things might be nice-to-have.