and learning continuously is much better than chasing money. If you start thinking only about money and you don’t get in love somehow with the idea you have, and the clients that have put their confidence on you, you will lose your main motivation. Maybe it will be better if your start trading in stock markets or playing with other financial means. Don’t forget you are creating something because your potential customer is willing to pay for what you are doing. You are looking forward to make them improve, you should think about them and not about you. Always. No doubt. This is empathy. This is customer engagement. This is the primary objective. This is what engagement is about. Marketing. If you only want to grow your sales figures, you will caught on a trap. Of course, they are important. But they are not the goal.