You are led by your vision. Before starting, you think a lot until you take big decisions. And big decisions are led by an ambitious vision. Otherwise, you would be doing what you were doing before. That dull thing. I don’t like long business plans, and I dislike long vision statements. A vision is something tiny in form, but big in nature. It has power. It leads your decisions. It inspires you. It is achievable with your resources. And once you start growing, it helps all your people. So think about it more than twice, and never ever forget it.