On a hurry
It seems that starting the year puts everyone on a hurry. Setting objectives for 2013 and get them done as soon as possible.
Think about it for a while, persistence is much better than urgency, in your life and in your company.
It applies also for long term goals vs. short term objectives.
Maybe is better to fulfill your dreams rather than just the sohrt term satisfaction.
So the objectives are the final goal, but set realistic milestones and try to go step by step.
It’s much better.