For the first semester, I have already 3 conferences scheduled. Pretty nice! When are conferences really valuable? For me, there are three critical points.
- When you meet your colleagues, and increase trust by spending time together. Many deals are done when both parties care about each other and understand each other’s expectations. Therefore, you need to meet face to face. You build relationships that matter. For this, in my sector, the GALA conference is the event.This year I’m attending also as a Board member.
- If the content of the conference is valuable and can really change your business substantially. If you are going to hear the same things as last year, maybe it’s time to change the conference or watch it online. Alternatively, twitter is a great source of information coming from conferences. The contents really change on every edition, so it’s hard to say which event has usually the best content.
- When it’s part of a movement to change the world. If people in the conference discuss clearly about the future and not about the past. If you learn and improve. If you feel that are part of a high value group. The events organized by TAUS are from this group, I’ve always enjoyed them, shared experiences, and learn something at the same time.
This year, I’m going to the Association of Language Companies (ALC) annual conference for the first time. I’ve heard good references about the event, so I’m already looking forward to it. And the TMS Inspiration days in April will be a different event, where I’ll be presenting the business model canvas and ways to innovate in the localization industry.
This 2013 will be exciting!