It’s important for others or because it’s related to you? Don’t get puzzled with this. Maybe you feel that what you are doing will change other people’s lives, but in fact nobody cares about it. Sometimes you feel a feature will be the key success factor for your product, but in real life nobody is using it. The main objective of your marketing tasks is to translate into products, services, or features those aspects that are important and meaningful for others, not for you, so that everyone will value your company as it deserves.