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and learning continuously is much better than chasing money. If you start thinking only about money and you don’t get in love somehow with the idea you have, and the clients that have put their confidence on you, you will lose your main motivation. Maybe it will be better if your start trading in stock markets or playing with other financial means. Don’t forget you are creating something because your potential customer is willing to pay for what you are doing. You are looking forward to make them improve, you should think about them and not about you. Always. No doubt. This is empathy. This is customer engagement. This is the primary objective. This is what engagement is about. Marketing. If you only want to grow your sales figures, you will caught on a trap. Of course, they are important. But they are not the goal.

Written by Diego Bartolome

15/11/2012 at 22:50


Doing everything that comes to you because of money and saying yes all the time to potential clients will lead you to failure. You started the company because you believed in your idea and in your team, and their potential. So if you start doing several things at a time, your objectives will blur, your team will have less motivation, and your potentially successful start-up will fail. No doubt about it.

Focus. Focus. Focus. Do one thing at a time and try to make it work as hard as you can. If it doesn’t, don’t stick to what you thought was great, pivot and try again until you can, or until the market accepts your proposals. Don’t play several games at a time, your energy is limited and you are human. Too much is not good for your health.

So thing big and start small. Focus. And pivot if necessary. But fight for your objectives, one after the other.

Written by Diego Bartolome

22/08/2012 at 08:42

Publicado en Entrepreneurial thoughts

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