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Escritos de Diego Bartolomé para acompañar a la vida

Posts Tagged ‘competition

Improving

You are doing great things. You are trying to chage the world. Not the world in capital letters, but just the world of some people/companies. And that’s a great objective. In the end, you will also try to improve the WORLD. Often, you are asked about competitors, and you should have an eye on them, not only those doing the same, but also companies doing similar things, big corporations who can easily do what you are working on, and in general, anyone who might be looking at the market you are in. But don’t overestimate them and try to copy their ideas. Just stick to your own. And try to make them prevail. Try to improve your last step, your last product, your last service. If you start thinking that others are doing a better job than you do, maybe it’s time to pivot or quit. Think twice before taking any step forward, though.

Written by Diego Bartolome

05/11/2012 at 09:22

Publicado en Entrepreneurial thoughts

Tagged with ,

Markets change

And you see it. You see how new products come in, and many products fail. You realize that the status quo at the time you entered does not exist nowadays. Maybe you’ve been part of this change. Maybe you are an outlier. Other companies might be out. No game. Probably you will have to adapt yourself as big companies do. Substitute products. Providers and clients that collide when trying to reach the new opportunity that arises. Cooperation might be the path. And integration as well. Be prepared for change. You are an entrepreneur, so it’s one of your skills. Enjoy.

Written by Diego Bartolome

03/10/2012 at 16:06

Publicado en Entrepreneurial thoughts

Tagged with , ,

You’re not unique

It might seem to you that you are building a unique product, with no competition, and a huge market potential. You might also think you have a strong team, and the financials look great in the Excel file. But you are not unique. The world is full of alternatives. I won’t buy from you just because you are great, but rather because I really need what you do.

The first thing I’ll do if I have a pain your product can solve is to look for alternatives. What are the options out there that fulfill my needs, i.e. relieve that pain. I will put all the products in a category, and will analyze the trade-offs among price, performance, and any other key parameters that are important for my organization. Based on the results, I will decide what is the best thing I can do. One of the options is always do nothing.

If the client will do this, you must do it first. Anticipate yourself. Be prepared. And work hard against non-consumption.

Written by Diego Bartolome

17/09/2012 at 09:07

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