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Escritos de Diego Bartolomé para acompañar a la vida

Posts Tagged ‘focus

Quality, what is quality?

People have different measures on quality. For instance, in the translation industry I’m in, the view of quality from the end client perspective differs to what LSPs deliver, and what freelance translators would lik to. And this is a hard task. If you don’t agree on what the output should be, the tasks won’t be carried out as you expect, on any stakeholder. But I’m sure about one thing: if the clients want 50%, don’t give them 90%, your efforts will be wasted and you’ll be disappointed. Most of the disruptive innovations come into the market because most of the clients don’t need at all most of the features you have added into your product or service from the beginning. Think about that, and focus on work that delivers value. In any industry, the other tasks are just waste.

Written by Diego Bartolome

23/11/2012 at 14:20

Publicado en Entrepreneurial thoughts

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Long term

Today, at the Nordic Translation Industry Forum (NTIF) 2012 I’m attending, I’ve seen a great presentation by Matthew Ogden from LEGO. One of the most inspiring sentences of his great presentation was related to their impressive increase in revenue, being now the second largest manufacturer of play materials. They didn’t want to be the first, but rather being the best in what they do, experiences for kids. This is a long term view that inspires. In fact, Matthew wanted to work for LEGO already when he was 5, so language and play have converged and now he loves what he does. His presentation full of great user designs, and in fact people love their (little) pieces. If you focus in the long term, great results will come. If you just look at your quarterly revenue, I’m sure it will increase. But at what cost?

Written by Diego Bartolome

23/11/2012 at 14:14

Sales

What is measured is done. So if you focus on cold sales calls, your team will do that, no matter the output. The same on meetings. The same on deals. The same on generated revenues. The same on profit.  So choose the metric you want to achieve. I’m pretty sure what is the best for any company, although at some lifepoint, you might be interested in a different objective due to your sales strategy. Selling more might in some cases not be beneficial for your start-up. And don’t confuse sales with marketing.

Written by Diego Bartolome

22/11/2012 at 16:29

Publicado en Entrepreneurial thoughts

Tagged with , ,

Environment analysis

The analysis of the environment is key for start-ups. Before building something, take a look at what is already available. Analyze. Think. Differentiate yourself. And then apply lean and agile methodologies to try to reach success. Porter already developed a framework to analyze the attractiveness of an industry, which he linked to his famous 5 competitive forces: the industry rivalry, the threat of new entrants, the substitute products/services, the buyer power, and the supplier power. With that, and more modern tools such as the business model canvas and the lean startup methodologies, you can design and build your company with lots of time but just a few bucks in your pocket. Don’t create the business plan masterpiece, but rather go to the point. Be concise. And start developing soon. Build fast. Find clients asap. Rebuild. Iterate. Iterate. Iterate.

Written by Diego Bartolome

23/10/2012 at 18:43

Focus

Doing everything that comes to you because of money and saying yes all the time to potential clients will lead you to failure. You started the company because you believed in your idea and in your team, and their potential. So if you start doing several things at a time, your objectives will blur, your team will have less motivation, and your potentially successful start-up will fail. No doubt about it.

Focus. Focus. Focus. Do one thing at a time and try to make it work as hard as you can. If it doesn’t, don’t stick to what you thought was great, pivot and try again until you can, or until the market accepts your proposals. Don’t play several games at a time, your energy is limited and you are human. Too much is not good for your health.

So thing big and start small. Focus. And pivot if necessary. But fight for your objectives, one after the other.

Written by Diego Bartolome

22/08/2012 at 08:42

Publicado en Entrepreneurial thoughts

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