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Posts Tagged ‘selling


Sometimes, I receive emails from business development people asking for cooperation. But in fact, it’s not cooperation at all, they just want to sell their services. When I propose them using our machine translation services because if they could be valuable to them, they usually never get back. Why? Their intention was just selling. It’s clear. Obvious.

I strongly feel that they are choosing the wrong words for their proposal. If you want to sell, don’t start with words that do not reflect the real proposal. Be clear, direct, and humble. Cooperation is another thing. Win-win does not mean you selling, but the other party getting a pain solved. First, try to understand what I do and ask relevant questions.

And the worst thing is that they are in the business of language, so it’s not a way to start building trust.

Written by Diego Bartolome

11/01/2013 at 14:07


Selling is an art. Some people are more skilled than others naturally, but definitely it is something that can be learned. Experience helps. However, we have stereotypes about what a good sales person is, maybe was some years ago, but in the knowledge economy, it is no longer that way. The necessary skills for a sales person depend a lot on the industry and on the product/services they are selling. However, a common characteristic is that they shall listen. Listening is the start of a good sale. Instead of talking too much or talking too fast. Sometimes silence is the king.

Written by Diego Bartolome

24/10/2012 at 09:19

Publicado en Entrepreneurial thoughts

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