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Escritos de Diego Bartolomé para acompañar a la vida

Posts Tagged ‘success

Conciseness

When people are asked about short answers, most of them give long speeches. When they are requested to do a 1-minute elevator pitch, they complain about not being able to say everything about their company. When they have 10 minutes, they tend to spend as much as the moderator allows them to. They are awful speakers. Maybe bad leaders.

Communication implies that your message reaches clearly your target audience. This means that you need to explain the key ideas briefly, to the point, not the full version. No one is interested in the whole story from the beginning, you need to attract their attention, and then, they will give you more time if they want. Not if you decide. So go step by step.

I love the concept from the book Made to Stick by Chip and Dan Heath: use Simple, Unexpected, Concrete, Credible, Emotional Stories.

Written by Diego Bartolome

04/09/2012 at 09:35

Your way

I’ve read many stories about successful start-up founders. They are great, you can learn from them. Not so many failure stories, complete failures. Successful entrepreneurs talk about their past failures, but only once they have been successful. What about those entrepreneurs that completely failed and since then they have been working for other people’s companies?

Creating a company gives you the chance to imagine your unique way to your goals. You can certainly learn from what others did, but the most important thing is to be as you are, do not pretend to be anything else or do things you would never do. Idea, development, first client, product, more clients, everything surrounded by your values and the way your founding team likes to do things. It cannot be copied. So relax and have fun.

Do it your way.

Written by Diego Bartolome

30/08/2012 at 14:07

Publicado en Entrepreneurial thoughts

Tagged with , ,

The key to success and the mistakes to avoid

Recently, Richard Branson has published Five Secrets to succeed in business while the Wall Street Journal has reviewed 10 mistakes from start-up entrepreneurs. Some insights that can be gained when you read both are the following, about which I am completely sure, my experience has taught them to me.

  1. Create something that stands out and you really enjoy. You will work a lot, and otherwise it will not pay off. Do your pre-business work well, the business plan, but do not invest too much time on it. Just start when you have a fairly well-shaped idea and a prototype to show to potential workers, advisory board people, investors, and clients. If what you do is really good and proposes a solution to a problem, things will go extremely fast afterwards!
  2. It is really important to build a team with the best people, which is one of the signs of a good leader. Therefore, you have to create something people that surround you are really proud of. You cannot do things alone, so be prepared to be generous with talent, but do not ask too many people for advice, your ideas would turn into a mess! Be visible both in the company and out from it, people in your market should know who you are and what you are doing: do not fear potential competitors if what you do is not easy to copy.
  3. Start selling fast. Do not spend a lot of time in product development, go to market as fast as you can, the final product will then be shaped by the inputs from customers. While this can be true in many markets, it could be complicated in some. However, sales will bring external capital if you need it, but do not raise too much, it could complicate your start-up life. Sales obtained with small investments in marketing will also prove that the market you are addressing is correct, and this will lead to distributors if necessary. However, do not overestimate the market size and how you achieve a fraction of it!

In any case, in start-ups, what really works is the learning by doing approach, a hands-on experience!

Written by Diego Bartolome

16/09/2010 at 13:17

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