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Posts Tagged ‘technology


We tend not to like change. If something works, we keep on using it, even if we are aware of the innovations in the industry, and we really would like to use that new stuff that has entered the market and everybody seems to be using. That’s one of the reason why, in technology, the second mover might have more advantage than the first mover.

The first mover has to create the need for the solution. She has to spend time and money in convincing early adopters, in showing the advantages of what they do. Even, in some cases they forget product development because market development is far more important.  And that’s the point where a new entrant comes in and benefits from all the work that has already been done.

If the proposal by this company is more focused on the returns that the solution will bring to the users, she will gain market share quite fast. No longer are the early adopters being convinced, but rahter the innovators that already see that the product will position themselves ahead of the market. These are really the most valuable customers. They drive the industry ahead.

Focus on a vertical, and be fast.

Written by Diego Bartolome

28/12/2012 at 12:01

What marketing is about

Many years ago, marketing was supposed to lead to sales by overpromising. Even some brands today still do it. But then, when you underdeliver, you lose. No discussion. It’s much better to manage expectations differently.

If you are realistic about what you can do, and especially, what you can’t do, clients will appreciate it because you know what you are talking about. There is nothing worse in technology teams than sales teams that are not linked to technical teams. Everyone is devoted to the same objective: satisfying client expectations by solving their pains.

So solve a pain. On time. On budget. That’s all.

Written by Diego Bartolome

27/08/2012 at 14:28

Publicado en Entrepreneurial thoughts

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