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Escritos de Diego Bartolomé para acompañar a la vida

Posts Tagged ‘uniqueness

1 year ago

2012 started. And you had your objectives, several fears and hopes for 2012. Where are they now?

2013 has just started. Don’t do the same. Just focus on what you want to achieve and keep doing it, but instead of a wish list that will be forgotten in a couple of weeks, create it everyday and keep track of your achievements. You’ll feel better.

This new year will be great. Make it unique.

Written by Diego Bartolome

02/01/2013 at 13:30

Publicado en Entrepreneurial thoughts

Tagged with

You’re not unique

It might seem to you that you are building a unique product, with no competition, and a huge market potential. You might also think you have a strong team, and the financials look great in the Excel file. But you are not unique. The world is full of alternatives. I won’t buy from you just because you are great, but rather because I really need what you do.

The first thing I’ll do if I have a pain your product can solve is to look for alternatives. What are the options out there that fulfill my needs, i.e. relieve that pain. I will put all the products in a category, and will analyze the trade-offs among price, performance, and any other key parameters that are important for my organization. Based on the results, I will decide what is the best thing I can do. One of the options is always do nothing.

If the client will do this, you must do it first. Anticipate yourself. Be prepared. And work hard against non-consumption.

Written by Diego Bartolome

17/09/2012 at 09:07

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